Nairobi does not owe you an opportunity. That sounds harsh, but anyone who has navigated this city — whether as a fresh graduate clutching a degree from the University of Nairobi, a mid-career professional battling for the next promotion, or an entrepreneur trying to win their first real client — knows it is true. Nairobi […]
What the most recognised names across Kenya, Uganda, Rwanda, and beyond are doing differently — and the specific lessons you can apply to your own brand today. Personal branding is not a Western concept imported into Africa. It is something East Africans have practised for generations — through the stories they told, the reputations they […]
Why the most powerful marketing tool available to any African entrepreneur is not an ad campaign, a pitch deck, or a logo — it is who you are and the name you build around it. Imagine two entrepreneurs in Nairobi. Both are running digital marketing agencies. Both have similar services, similar pricing, similar portfolios. One […]
