BYN SFA: Sales Force Automation for African Distributors

BYN SFA deliveries: every delivery seen in real time with live GPS, geo-fencing and proof of delivery (banner)

BYN SFA: the operating system for your field sales team

BYN SFA is an enterprise platform that digitises and automates field sales, distribution, deliveries, merchandising and collections, with role-based dashboards, GPS and geo-fencing, multi-level approvals and database-driven intelligence.

Built by Build Your Name, #BYN in Nairobi for distributors, FMCG brands and manufacturers operating across Africa.

BYN SFA deliveries: every delivery seen in real time with live GPS, geo-fencing and proof of delivery (section)

Every delivery. Seen in real time.

Know where every van and rep is, and prove every drop.

  • Live GPS tracking for vans and field reps
  • Geo-fenced arrival alerts at each outlet
  • Photo, GPS and e-signature proof of delivery
  • Route performance for managers

Approvals in minutes. Not days.

Stop losing deals while your team waits for a sign-off.

  • Rep → Supervisor → Manager approval chains
  • Discounts, credit limits and large orders approved from any phone
  • Rules by role, value and region
  • Every decision logged in a full audit trail
BYN SFA approvals: discounts, credit and orders approved in minutes from any phone (section)
BYN SFA merchandising: every shelf photo- and GPS-verified with outlet compliance scores (section)

Every shelf. Verified.

You pay for shelf space. BYN SFA proves your product is there.

  • Photo-verified shelf audits on every visit
  • Planogram, price and stock-level checks
  • Out-of-stock alerts that trigger same-day restocks
  • Outlet-by-outlet compliance scores

Also in BYN SFA

  • Collections: payments recorded in the field and synced to invoices
  • Role-based dashboards: CEO, manager and field rep each see what matters
  • Field sales: routes, visits, orders and outlet history in one app
  • Intelligence: database-driven reporting across every region

See BYN SFA live

Book a 20-minute walkthrough. Tell us what you distribute and how many reps or vans you run, and we will show you BYN SFA working for a business like yours.