Anaela Homes is a forward-thinking real estate developer in Kenya, specializing in contemporary residential projects that combine quality, value, and community. They sought a digital transformation to align their brand with the premium homes they deliver — and to attract both homebuyers and investors with confidence.
Challenge(s)
- The existing site lacked clarity in showcasing property offerings, investment benefits, and project differentiators.
- The brand narrative was underdeveloped; prospective clients couldn’t easily grasp Anaela’s unique value proposition.
- Lead capture and conversion paths were under optimized, resulting in low user engagement and weak pipeline growth.
- The site experience (UX/UI) was not consistent or polished enough for the higher-end real estate segment.
Solution(s)
- We began with a brand workshop to clarify Anaela’s mission, values, and target personas, then developed a cohesive messaging framework.
- We overhauled the website — adopting a clean, modern design, intuitive navigation, and high-impact visuals to present property listings, project timelines, amenities, and investment highlights.
- We integrated conversion funnels: gated content, inquiry forms, downloadable brochures, and CTAs optimized for lead capture.
- We implemented SEO best practices for real estate keywords to boost discoverability in the Kenyan market.
- We incorporated analytics, heatmaps, and A/B testing to iteratively improve conversion and engagement.
The Result of Our Work
- Lead quality improved significantly, with more serious buyer & investor inquiries.
- The new site reduced bounce rates and increased time on page, as users found it easier to explore homes and project details.
- Investor confidence grew thanks to stronger brand presentation and clearer messaging.
- Over time, the site contributed to higher conversion rates and a more robust sales pipeline.
| Metric | Before Project | After Project | Growth / Change |
|---|---|---|---|
| Website Traffic (Monthly) | 5000 visits | 8500 visits | +70% |
| Average Session Duration | 1m 20s | 2m 10s | +62% |
| Lead Inquiries (Monthly) | 40 | 95 | +138% |
| Conversion Rate | 1.2% | 3.5% | +191% |
| ROI Multiple (12 months) | - | 4.2x | - |
