Market Research
Decode Your Market: See Beyond the Surface
In the dynamic digital landscape of Nairobi and beyond, guessing games are a luxury you can't afford. At Build Your Name, #byn, we believe in data-driven decisions. Market Research isn't just a service; it's your strategic compass, guiding you to understand your audience, outsmart the competition, and unlock untapped potential. Stop flying blind – let's illuminate your path to digital dominance.
- Know Your Tribe (Inside & Out).
- Spy on the Competition (Legitimately!).
- Trendspotting for Tomorrow's Wins.
- Uncover Hidden Gems & Untapped Niches.
- Data-Powered Decisions, Real-World Results.
Qualitative research and Quantitative research.
There are two types of market research:
Qualitative research
usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.
Quantitative research
is the one that looks to quantify a problem, which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, paper), and clickstreams.
Primary Data and Secondary Data
The two ways through which data is collected include Primary Data and Secondary Data.
Primary data
is the original data that is collected first hand by the researcher. The most common primary research tools are surveys, focus groups, in-depth interviews, and observation.
Secondary data
is the data that has already been collected and is readily available. This data is pre-existing public information, for instance, the data shared in public sources like magazines and newspapers, government statistics, commercial sources like paid industry reports, and internal sources.
620
PPC Management Provided
213
Social Advertising Projects
648
Successful PPC Remarketings
1198
Successful PPC Remarketings
Our Customers Say
"Before working with #BYN for market research, our marketing felt like throwing darts in the dark. #BYN's research gave us a clear picture of our ideal customer and where to find them online. The result? A 30% increase in sales within just two quarters! Their insights were invaluable."
"We knew we needed to refine our digital marketing, but we weren't sure where to start. #BYN's qualitative research, especially their focus groups, gave us incredibly rich insights into our customer's needs. We were able to re-target our campaigns with pinpoint accuracy, leading to a significant reduction in ad spend and a higher conversion rate. Highly recommend their market research services!"
"As we looked to expand our services into a new market segment, market research was crucial. #BYN provided us with comprehensive quantitative data and analysis that validated our market opportunity and informed our entire expansion strategy. Their research was instrumental in our successful launch. #BYN is a true partner."
"We were struggling to understand why our new service offering wasn't gaining traction. #BYN's qualitative research, particularly their in-depth interviews, revealed key areas where we were missing the mark in terms of customer needs and expectations. Based on their findings, we completely revamped our service, resulting in significantly higher customer satisfaction and uptake. Their research wasn't just data; it was a roadmap for improvement."
"We had a great product, but our brand messaging wasn't connecting with our target audience in Nairobi. #BYN's market research helped us uncover the core values and motivations of our ideal customers. This enabled us to recraft our brand story and marketing materials to resonate on a much deeper level, resulting in increased brand awareness and stronger customer engagement. They helped us truly speak our customer's language."
