When Digital Meets Dirt: Setting the Stage
On September 19–20, 2025, the lush grounds of the Naivasha Sports Club buzzed once again with colour, ideas, and industry. The Co-op Bank Naivasha Horticultural Fair (NH Fair 2025)—Africa’s premier horticulture event—gathered breeders, growers, financiers, equipment suppliers, and service providers under one canopy.
For Volt Management Services Ltd (VOLMSE), this was a golden chance: the chance not simply to be present—but to be seen, heard, and remembered. Partnering with Build Your Name (BYN), VOLMSE aimed to turn foot traffic into followership, interest into leads, and visibility into credibility.
Tailored Strategy: How BYN Worked Behind the Scenes
To make the most of the fair, BYN designed a three-phase approach for VOLMSE:
- Pre-Fair Buzz
- Social media teasers with VOLMSE branding.
- Announcements of VOLMSE’s participation, service highlights.
- Engagement with horticulture forums and groups to spark curiosity.
- Live Event Amplification
- Frequent posts: photos of the stand, demo sessions, meetings.
- Short interviews and video snippets showing VOLMSE in action.
- Live “Buyer-Seller Meet” engagements, capturing reactions.
- Post-Fair Follow-Up & Momentum
- Analytics: tracking impressions, new followers, inquiries.
- Customized content: “top moments from NH Fair”, client feedback stories.
- Lead nurturing: following up with those met at the fair via social platforms.
Meeting the Right People: VOLMSE’s Clientele at NH Fair
One of the most powerful outcomes of VOLMSE’s partnership with BYN was the calibre of contacts and clients reached. NH Fair 2025 had a wide mix of participants: flower breeders, flower producers, suppliers of agro-inputs, propagation companies, financiers, export buyers and distributors.
Some of the names VOLMSE connected with included:
- United Selections – breeders known for rose varieties and other floriculture offerings.
- De Ruiter East Africa (DREA) – popular for their rose lines, attracting interest from growers across regions.
- Ball Horticultural / Ball SB – displayed cut flowers, ornamentals, and brought a strong presence during the event.
- Select Breeding – another major player showcasing new lines and pushing boundaries of variety and quality.
- Agrichem Africa Ltd – agro-chemical supplier that sponsors the fair and supplies crop protection products, essential for growers.
These meetings didn’t just happen by chance. BYN’s social media content, live posts, and buyer-seller meetings brought VOLMSE into rooms (virtual and physical) with decision makers and key influencers in the horticultural value chain.
Impact: Beyond Hashtags and Photos
The partnership’s influence showed up in measurable and meaningful ways.
- Visibility & Brand Awareness: VOLMSE recorded a significant uptick in social media impressions, follower growth, and direct messages during the fair days. Many people discovered VOLMSE because they saw a post, video, or live-clip calling them to visit the stand.
- Quality Leads: Among the new leads were serious growers looking for management services, propagation advice, and supply chain coordination. Some clients previously unaware of VOLMSE’s full portfolio are now in discussions.
- Credibility & Trust: By working with BYN, VOLMSE’s brand presentation looked polished—posts were timely, visuals were professional, messaging was consistent. This boosted confidence among clients like breeders and agro-suppliers who expect high standards.
- Extended Reach: Even after the fair ended, posts continued to generate engagement. Content like “Best Moments at Hortifair,” or “Clients We Met at NH Fair 2025” kept the momentum, helping VOLMSE stay in clients’ minds.
What VOLMSE Gained, What BYN Proved
VOLMSE’s Gains:
- Broadened network: producers, breeders, clients in export and local markets.
- Better positioning: among industry leaders, seen as capable and professional.
- Stronger pipeline: inquiries that may turn into contracts.
What BYN Demonstrated:
- Real-time impact: showing how digital marketing (posts, live coverage) can shift attention and bring clients.
- Industry understanding: knowing who to target—growers, breeders, agro-suppliers—and crafting content that resonates.
- Storytelling ability: making VOLMSE’s presence more than just “we were there”—but “we made waves there.”
