Zambia’s economy runs on long supply chains: copper mines on the Copperbelt and in North-Western Province, farms across the plateau, and trade routes linking eight neighbours. Many of its best businesses sell to other businesses, and they are often invisible online. Build Your Name Africa helps Zambian companies get found by the buyers, procurement teams and partners already searching for them, with credible websites, search and targeted campaigns.
Zambian buyers, from mine procurement officers to Lusaka homeowners, want proof before they call. We make that proof easy to find.
Supplier-grade websites. Capability statements, certifications, project galleries and downloadable company profiles that procurement teams look for.
LinkedIn and Google for B2B. Campaigns aimed at mining, construction and agriculture decision-makers rather than broad consumer audiences.
Consumer brands too. Lusaka retailers, restaurants and service firms get Facebook, Instagram and WhatsApp campaigns that drive visits and orders.
Tourism around Livingstone. Lodges and adventure operators near Victoria Falls get booking-focused sites and international campaigns.
Our services in Zambia
Pick a single service or combine them into a bundle. Every engagement starts with a free 15-minute audit of your website, Google profile and social pages.
Established brands: influencers, media buying, events and multi-market campaigns (Basic, Premium, Elite)
Good to knowPrices are shown in Kenyan shillings. Ad spend is paid separately to Google, Meta or TikTok. Ask us on WhatsApp for a quote in your currency.
How Zambians search for businesses
Zambian B2B buyers search for specific capabilities, like “mining equipment suppliers Kitwe” or “borehole drilling Lusaka”. Consumers lean on Facebook pages and WhatsApp. Both need you to be easy to verify.
Capability + town. “steel fabrication Ndola”, “solar installers Lusaka”. Clear service pages with towns named win these searches.
Facebook pages and groups. Facebook is a key discovery channel for Zambian consumers. A complete, active page with reviews matters.
Tender and supplier checks. Procurement teams check your website, registration and past projects before shortlisting. Make them easy to find.
Lusaka areas. Woodlands, Kabulonga, Roma, Chalala and Lusaka CBD are common in local searches.
Local SEO tip for ZambiaPublish a downloadable company profile (PDF) on your website with your registration, certifications and past projects. Zambian procurement teams often ask for one before they call.
A starter budget mix for Zambia
Every business is different, but this is where we would usually start a first-month budget for a Zambia service business. After 30 days, we move money towards whatever brings the cheapest real enquiries.
Suggested first-month split of marketing effort in Zambia
Google Search ads30%
Facebook and Instagram30%
LinkedIn15%
Google Business Profile and SEO15%
WhatsApp follow-up10%
BYN starting recommendation, not market data. We adjust it after the first month of results.
Industries we help in Zambia
Mining suppliers and contractors. Copperbelt and North-Western firms selling equipment, services and labour to mines.
Agribusiness. Farms, input suppliers and processors reaching buyers locally and across SADC.
Construction and solar. Contractors and installers in Lusaka and the Copperbelt who win on visible past projects.
Tourism in Livingstone. Lodges and adventure operators selling to regional and international visitors.
How we work with you
Free audit on WhatsApp. Send us your website or page link and we review it within one working day, at a time that suits Zambia.
Plan and quote. A one-page plan with goals, channels and budget for Zambia, with a quote in your preferred currency.
Build and launch remotely. Design, content and ads are built in shared files you approve, with campaigns set to Zambia only.
Report and improve. Monthly reports on enquiries and cost per lead, reviewed together on a video call.
Other markets we serve
We help businesses across East, West and Southern Africa. If you sell in more than one country, we can run each market as its own campaign under one brand.
Q1Can you market a B2B or mining supply business in Zambia?
Yes. We build supplier-grade websites with capability statements and project galleries, then run Google and LinkedIn campaigns aimed at procurement and operations decision-makers.
Q2What do your services cost for Zambian clients?
Our published packages are in Kenyan shillings: Brand Builder from KSh 55,000 and Growth Accelerator from KSh 88,000 a month. Message us on WhatsApp for a quote in kwacha or US dollars.
Q3Can you target ads to the Copperbelt only?
Yes. We can target Google and Meta ads to specific towns such as Kitwe, Ndola, Chingola and Solwezi, or to Lusaka only.
Q4Can my website accept mobile money in Zambia?
Yes. We can display your MTN, Airtel or Zamtel mobile money details or connect a payment gateway that supports Zambian mobile money and cards.
Q5What is the time difference with Nairobi?
Zambia is on Central Africa Time, one hour behind Nairobi, so our working days overlap almost completely.
Grow your business in Zambia with BYN
Book a free 15-minute audit. We will look at your website, Google profile and social pages and show you three things to fix first. Chat on WhatsApp, call +254 725 242 203 or email [email protected].
