Be the Top Choice in Your Area
Stand Out Where It Matters Most
This service is particularly powerful because it combines the reach of online media with the trust and authority of reputable publications.
Your customers are searching for businesses near them. Our Local SEO services help you appear in local search results, Google Maps, and “near me” searches—so you’re their first choice when they’re ready to buy.
At Build Your Name, we help businesses in Kenya and East Africa boost their local visibility online. Whether you’re a shop, office, clinic, or service provider, Local SEO ensures that nearby customers can easily find, choose, and trust you. It’s one of the most effective ways to drive foot traffic, calls, and qualified local leads.
What is Local SEO?
Make Your Business Easy to Find Locally
Connect with Customers in Your Community
Local SEO is the process of optimising your online presence so your business shows up when local customers search for your products or services. It’s about being visible on Google Maps, in local search results, and across directories—so you attract nearby customers ready to take action.
- Appear in Google “near me” searches
Rank in the Google Maps Pack
Optimise for location-specific keywords
Build trust with positive reviews
Increase calls, visits, and bookings
Our Local SEO Includes
Complete Local Optimisation
Our Local SEO packages are designed to give your business the best chance of being found—and chosen—by customers in your area.
Services Offered:
- Google Business Profile (formerly Google My Business) Setup & Optimisation
- Local Keyword Research & Strategy
- Location Page Optimisation on Your Website
- Citation Building in Local Directories
- Online Review Management & Strategy
- Map Pack Ranking Strategy
- NAP Consistency (Name, Address, Phone) Across Platforms
- Local Link Building
- Analytics, Tracking, and Monthly Reporting
Why Local SEO Matters
Grow Where Your Customers Live
- Get Found in “Near Me” Searches: Be the top choice when customers look for services in your area.
- Drive In-Person Visits & Calls: Turn online searches into real-world sales.
- Build Local Trust: Reviews and consistent information increase credibility.
- Improve Google Maps Rankings: Make it easy for customers to navigate to you.
- Outperform Local Competitors: Stand out in your neighbourhood and city.
- Cost-Effective Marketing: Capture high-intent local leads without ongoing ad spend.
Local SEO Packages
| Local Starter Package | Local Growth Package (Most Popular) | Multi-Location Local SEO Package | Enterprise Local SEO Package |
|---|---|---|---|
| Ksh 20,000/month | Ksh 38,000/month | Ksh 65,000/month | Custom Quote |
| For small businesses and startups that need a stronger local presence and want to show up when nearby customers search. A monthly local SEO package for small businesses that includes Google Business Profile optimisation, local keyword targeting, NAP consistency, and monthly reporting so customers in your area can find you faster. | For growing businesses that want stronger map rankings, more calls and enquiries, and better visibility across their target area. A monthly local SEO package for growing businesses that includes deeper Google Business Profile management, broader local keyword coverage, citation building, review strategy, on-page improvements, and stronger monthly reporting. | For established businesses, franchise brands, and multi-branch operations that need consistent local visibility across multiple locations. A monthly local SEO package for businesses with more than one location that includes individual GBP profile management, location-specific page optimisation, citation consistency across all branches, and tailored local reporting per location. | For large organisations, national brands, and businesses with complex local SEO requirements across cities, counties, or East Africa. A custom monthly local SEO solution for large businesses that need tailored strategies, advanced reporting, multi-market coverage, dedicated support, and scalable local SEO execution. |
| Features | Features | Features | Features |
| Local SEO audit and baseline review | Everything in Local Starter | Everything in Local Growth | Custom local SEO strategy and roadmap |
| Google Business Profile setup and optimisation | Active Google Business Profile management and post scheduling | Individual GBP management per location | Large-scale GBP and citation management |
| Local keyword research for priority search terms | Expanded local keyword mapping | Location-specific landing page creation and optimisation | Advanced location page architecture |
| NAP (Name, Address, Phone) consistency check across directories | On-page optimisation across more service and location pages | Unique keyword targeting per branch or service area | Multi-city or multi-market keyword targeting |
| On-page SEO for core local landing pages | Broader local citation building and cleanup | Citation building and NAP cleanup across all locations | Advanced schema and structured data implementation |
| Meta titles and descriptions with local intent | Review generation strategy and monitoring | Location-level reporting and performance tracking | Custom reporting dashboards per location or region |
| Basic local citation building | Local competitor analysis | Localised schema implementation per location | Dedicated account management |
| Search Console and analytics review | Schema / structured data for local business | Reputation and review management across all profiles | Quarterly strategy sessions and optimisation planning |
| Monthly performance report | Location-based content guidance | Competitor monitoring per location | Integration with broader BYN SEO and digital marketing services |
| Monthly insights report with strategy review | Monthly multi-location strategy review |
