Get Seen. Get Clicked. Get Sold.
Supercharge Your E-commerce Sales with Google Shopping Ads by Build Your Name, #byn.
At Build Your Name, #byn, we offer expert Google Shopping Ads services that help your products stand out to shoppers who are actively searching for what you sell. Perfect for online retailers, our campaigns are designed to increase product visibility, drive qualified traffic, and boost conversions—right at the moment your audience is ready to buy.
What Are Google Shopping Ads?
Also known as Product Listing Ads (PLAs), Google Shopping Ads showcase your products directly on Google’s search results—complete with images, prices, product titles, and your store name. These visually-rich, high-intent ads grab the attention of shoppers and provide key information at a glance.
They appear at the top of Google Search and within the Google Shopping tab, putting your products front and center for users ready to make a purchase.
Who Should Use Google Shopping Ads?
If you sell physical products online, Google Shopping Ads are your best friend. Whether you're a growing boutique or a large-scale retailer, this service can help you:
Increase Product Visibility
Make your items stand out in search results and reach more potential customers
Drive High-Intent Traffic
Connect with users already searching for products like yours
Enhance User Experience
Give shoppers all the info they need—images, price, availability—before they even click
Boost ROI
Spend smarter by targeting the most relevant searches for better returns
Dominate E-Commerce Search with Precision
At Build Your Name, #byn, we deliver end-to-end Google Shopping Ads services that help your products shine at the top of search results—and in front of the right audience. From technical setup to advanced bid optimization, our team ensures every aspect of your campaign drives real, profitable growth.
Google Merchant Center Setup & Management
We handle everything within the Google Merchant Center so your product data is always accurate, optimized, and compliant:
Account Creation & Configuration – We set up your Merchant Center account to meet all Google requirements.
Product Feed Optimization – Every product is detailed correctly with titles, images, pricing, and attributes.
Automated Feed Updates – Sync your inventory in real-time for maximum accuracy and visibility.
Ongoing Maintenance & Monitoring – We resolve disapprovals quickly and ensure ongoing eligibility.
Audience Targeting & Segmentation
Laser-focus your reach and convert with precision:
Behavioral & Demographic Targeting – Target users based on intent, interests, and actions.
Remarketing Strategies – Re-engage past visitors and increase repeat purchases.
Custom Segmentation – Build powerful audience lists from purchase history, loyalty, and browsing behavior.
Smart Shopping & Google Shopping Actions
Automate smarter, scale faster:
Smart Shopping Campaigns – Combine standard Shopping Ads with dynamic remarketing for full-funnel impact.
Shopping Actions Integration – Enable direct checkout on Google Search and Google Assistant for frictionless sales.
Shopping Campaign Strategy & Launch
Your campaign starts with a strategy tailored to your business goals:
Keyword & Market Research – We identify high-intent search terms and buyer trends.
Optimized Campaign Structure – We group products strategically and apply smart bidding for top results.
Goal-Oriented Campaigns – Whether you’re chasing ROAS, brand reach, or sales—our campaigns are built to deliver.
Conversion-Driven Creatives – Compelling visuals and product copy that drive clicks and sales.
Advanced Bid Management & Optimization
We combine smart automation and expert oversight to get more from every dollar:
Manual & Automated Bid Adjustments – Real-time bid tuning for high performance.
Smart Bidding Strategies – Leverage tools like Target ROAS, Max Conversion Value, and more.
Insightful Reporting – You get clear, actionable performance reports from our team.
Conversion Rate Optimization (CRO)
Turn browsers into buyers with a seamless experience:
Landing Page Optimization – We ensure your product pages are fast, responsive, and conversion-ready.
Ad Extensions – Boost performance with rich product data, promo callouts, and price extensions.
A/B Testing – Test and refine creatives and landing pages to maximize ROI.
Seamless Integrations with E-Commerce & Analytics Tools
We connect your campaign to the tools you already use:
E-commerce Platforms – Shopify, WooCommerce, Magento & more.
Analytics & CRM Integration – Link with Google Analytics, HubSpot, or Salesforce for full-funnel visibility.
Marketing Automation – Connect email and SMS platforms for retargeting, nurturing, and lifetime value tracking.
BASIC Package
Perfect for Startups & Small Businesses
Kes. 25,000 / Month (Excludes Media Buying)
- Google Merchant Center setup
- Product feed creation (up to 50 products)
- Feed optimization (titles, descriptions, images)
- Google Ads account setup & integration
- Standard Shopping Campaign setup
- Daily budget management (recommended: min. KES 500/day ad spend)
- Negative keyword filtering
- Basic location targeting
- Weekly performance monitoring
- Monthly performance report
ELITE PACKAGE
For Large Retailers & High-Volume Sellers
Kes. 129,500 / Month (Excludes Media Buying)
- Everything in Premium, plus
- Product feed support for up to 1,000 products
- Integration with WooCommerce, Shopify, or Magento
- Performance Max Campaign integration
- Supplemental feed and feed rules optimization
- Local inventory ads (if applicable)
- Multilingual feed support (if targeting international customers)
- Shopping campaign for new product launches
- Audience segmentation & bidding strategy
- Google Analytics 4 setup & eCommerce tracking
- Integration with Google Tag Manager (GTM)
- Weekly performance review & optimization
- Custom dashboard for real-time metrics
- Personalized growth strategy report
- Sales funnel analysis & optimization
- Dedicated account manager
Frequently Asked Questions (FAQ_
Google Shopping Ads showcase your products visually—complete with images, pricing, and product details—directly within Google’s search results. In contrast, traditional search ads are text-based and less visual. Shopping Ads tend to grab more attention and often deliver higher click-through and conversion rates.
The cost of running Google Shopping Ads depends on your bidding strategy, competition in your market, and ad relevance. At Build Your Name, #byn, we tailor campaigns to your budget while focusing on maximizing your return on investment (ROI).
Yes. You’ll need a functional e-commerce website with a secure checkout system. Additionally, your product feed must be set up correctly and submitted through Google Merchant Center to activate your Shopping Ads.
Absolutely. These ads appear prominently on top of search results and the Shopping tab, helping your products reach high-intent shoppers who are actively looking to buy. It’s a highly effective way to drive targeted traffic.
Our Customers Say
Read All TestimonialsWe were struggling to reach ready-to-buy customers before working with #byn. Their Shopping Ads strategy brought our electronic gadgets in front of high-intent shoppers, and we saw a huge spike in qualified leads. The team is knowledgeable, efficient, and data-driven.
As an Indian-owned clothing boutique selling online in East Africa, we needed ads that could connect with both local and diaspora customers. Build Your Name, #byn nailed our product feed setup and campaign targeting. We've seen consistent weekly sales from Google Shopping.
What I liked most about working with #byn was how quickly they set everything up—from Merchant Center to performance monitoring. We sell premium shoes online and needed a strong ROI. The reports they shared were detailed and clear, helping us understand what’s working.
ur supermarket wanted to test online sales through Google Shopping Ads. Build Your Name, #byn helped organize and optimize our product listings for better visibility. Within the first month, our click-through rate increased by 67%.
We used to boost ads without really knowing what worked. With #byn managing our Shopping Ads, we saw our cost-per-conversion drop significantly. Their CRO tips and A/B testing made a huge difference. We’ve doubled our online sales in three months.
Thanks to Build Your Name, #byn, our skincare brand saw a 40% increase in clicks through Google Shopping Ads. The campaign structure was flawless, and we started seeing ROI almost immediately. I highly recommend their team for any e-commerce business looking to scale.
