Email Marketing That Nurtures, Converts & Retains
Smart, Scalable Campaigns for Brands of Every Size — Powered by Build Your Name, #byn
At Build Your Name, #byn, our email marketing services are designed to meet the unique needs of individual entrepreneurs, SMEs, and large-scale organizations — both locally and globally. Whether you’re launching a small campaign or managing thousands of contacts, we help you deliver value-driven messaging that moves your audience through the buyer’s journey.
✨ It’s More Than Just Sending Emails — It’s Creating Experiences
Forget outdated email blasts. Today, effective email marketing is about personalized, data-informed engagement that nurtures your leads and builds lasting relationships. Our strategy focuses on delivering the right message at the right time — tailored to your audience’s interests and position in the funnel.
Why Email Marketing Still Matters
If you’ve overlooked email marketing, now is the time to reconsider. Done correctly, it remains one of the most cost-effective and high-ROI marketing tools available. At #byn, we seamlessly integrate email marketing into your broader strategy to help you:
Stay top-of-mind by regularly sharing helpful, relevant content
Deliver alerts and updates in responsive, mobile-friendly formats
Promote limited-time offers, lead magnets, and promotions
Drive direct conversions through high-performing sales campaigns
Tools, Tracking & Targeting for Impact
We leverage powerful platforms like Mailchimp, HubSpot, and other leading tools to manage and monitor your email campaigns. From list segmentation to A/B testing and automation, we ensure your messaging is optimized for maximum reach and impact.
We closely track key metrics, including
- Open rates
- Click-through rates
- Bounce rates
- Top engaged users
- And campaign-specific KPIs based on your goals
Bridge the Gap Between Marketing and Sales
Our email marketing services are tailored to accelerate your sales cycle by aligning content with lead nurturing strategies. Whether you’re focused on awareness, conversions, or loyalty — we’ll help close the gap between your marketing efforts and actual sales performance.
Essential Email Marketing Packages
| Essential Email Package | Growth Email Package | Automation & Retention Package | Enterprise Lifecycle Email |
|---|---|---|---|
| Ksh 24,000/month | Ksh 48,000/month | Ksh 82,000/month | Custom Quote |
| For startups and small businesses that need consistent email communication without unnecessary complexity. A monthly email marketing package for small businesses that includes campaign setup, copywriting, design, list cleaning, scheduling, and monthly reporting. | For growing brands that need stronger targeting, more frequent campaigns, and better lead nurturing. A monthly email marketing package for growing businesses that includes campaign strategy, better segmentation, more campaign volume, A/B testing, and stronger conversion tracking. | For established brands that want email to actively drive repeat sales, loyalty, and conversion performance. A monthly email marketing package for established businesses that includes advanced segmentation, automated workflows, CRM or eCommerce integration, deeper reporting, and lifecycle campaign support. | For large databases, complex customer journeys, and brands that need tailored automation and reporting. A custom monthly email marketing solution for larger organisations that need advanced automation, CRM alignment, large-list management, and deeper lifecycle strategy. |
| Features | Features | Features | Features |
| Up to 2 email campaigns per month | Everything in Essential | Everything in Growth | Custom campaign volume |
| Basic email strategy setup | Up to 4 email campaigns per month | Up to 8 email campaigns per month | Large-list segmentation strategy |
| 1 reusable email template design | Monthly campaign strategy | Advanced segmentation and targeting filters | Multi-journey automation planning |
| Subject line and email copywriting | Improved segmentation and audience targeting | Welcome, nurture, abandoned-cart, and re-engagement flows | CRM and sales-process alignment |
| List import and sanitising | A/B testing for subject lines and content | CRM or selected platform integrations | Advanced reporting and dashboarding |
| Basic segmentation | Promotional and nurture campaign planning | eCommerce email logic where relevant | Dedicated account support |
| Responsive mobile-friendly email formatting | Email banner / artwork support | A/B testing across subject lines, content, and timing | Cross-channel coordination with paid media and content |
| Test sends before publishing | CTA and funnel alignment | Deliverability and engagement monitoring | Quarterly planning and optimisation reviews |
| Scheduling and deployment | Basic automation sequences | Campaign performance review and optimisation | Best paired with BYN’s Digital Marketing Services when email needs to sit inside a wider growth system. |
| Monthly performance report | Analytics / tracking snippet setup | Priority turnaround | |
| Best paired with Website Design and Website Maintenance for businesses still building a stronger digital foundation. | Monthly insights report | Monthly strategy session | |
| Best paired with Google PPC Management, Social Media Marketing, and Content Writing Services for stronger multi-touch lead generation. | Best paired with eCommerce Website Design, Shopping Ads, and broader Digital Marketing Services for revenue-focused lifecycle marketing. |
