The Title
dSchool (Africa Digital Learning Academy) delivers digital learning solutions across many fronts: Coding & Robotics, STEM festivals, language courses, real-world programs, and initiatives like Pamoja Math. Their goal is to ensure no child is left behind by providing engaging, updated solutions, accessible across Kenya.
Challenges
- Multiple offerings but fragmented user journeys: students and parents struggled to find courses relevant to their age, interest or level.
- Limited clarity on how to enroll, what outcomes to expect, pricing, timeline.
- Low engagement / completion rates for some free or self-paced courses.
- Branding and visual design did not fully reflect the innovative / digital nature of offerings.
- SEO and discoverability for particular courses (like “Coding & Robotics”, “Language Academy”, “STEM”) was under optimized.
Tools & Strategies We Brought In
Service | What Was Done |
Brand Strategy & Messaging Workshop | Clarify dSchool’s mission, value propositions (digital, accessible, engaging), persona mapping (students, parents, schools). |
UX/UI & Web Design & Development | Redesign of the website & online academy pages to make navigation smoother, course filtering clearer, modern visuals, responsive design. |
Online Academy / LMS Platform | Integrate or improve a learning management platform that supports enrollment, progress tracking, content delivery (videos, quizzes, worksheets). |
Conversion Funnel & Lead Generation | Add strong CTAs, free trial or free course leads, email follow-ups, onboarding flow to guide new students. |
SEO & Content Optimization | Keyword research, optimized metadata, blog / content pieces on trending educational topics (e.g. “benefits of robotics for primary students”) to improve search traffic. |
Analytics & Continuous Improvement | Setting up analytics, student behaviour tracking, A/B testing for messaging or layout, monitoring dropout points to improve retention. |
