June 11, 2025

Digitally Empowering Tomorrow: How dSchool Revolutionized Learning in Kenya

The D-School Kenya empowers innovators through design thinking training and workshops. We built an engaging, informative website that supports their mission to foster creativity and problem-solving, with clear program details and easy registration.

The Title

dSchool (Africa Digital Learning Academy) delivers digital learning solutions across many fronts: Coding & Robotics, STEM festivals, language courses, real-world programs, and initiatives like Pamoja Math. Their goal is to ensure no child is left behind by providing engaging, updated solutions, accessible across Kenya.

Challenges

  • Multiple offerings but fragmented user journeys: students and parents struggled to find courses relevant to their age, interest or level.
  • Limited clarity on how to enroll, what outcomes to expect, pricing, timeline.
  • Low engagement / completion rates for some free or self-paced courses.
  • Branding and visual design did not fully reflect the innovative / digital nature of offerings.
  • SEO and discoverability for particular courses (like “Coding & Robotics”, “Language Academy”, “STEM”) was under optimized.

Tools & Strategies We Brought In

Service

What Was Done

Brand Strategy & Messaging Workshop

Clarify dSchool’s mission, value propositions (digital, accessible, engaging), persona mapping (students, parents, schools).

UX/UI & Web Design & Development

Redesign of the website & online academy pages to make navigation smoother, course filtering clearer, modern visuals, responsive design.

Online Academy / LMS Platform

Integrate or improve a learning management platform that supports enrollment, progress tracking, content delivery (videos, quizzes, worksheets).

Conversion Funnel & Lead Generation

Add strong CTAs, free trial or free course leads, email follow-ups, onboarding flow to guide new students.

SEO & Content Optimization

Keyword research, optimized metadata, blog / content pieces on trending educational topics (e.g. “benefits of robotics for primary students”) to improve search traffic.

Analytics & Continuous Improvement

Setting up analytics, student behaviour tracking, A/B testing for messaging or layout, monitoring dropout points to improve retention.

TaxCredit & Consulting
Anaela Homes
First Capital Limited
Wycliffe Majengo
Volt Management Services Limited
Talentflow Solutions
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