How We Achieve This

We act as an aggregator and connector between your brand and leading digital and print media houses in Kenya.

We have established partnerships with a wide range of high-traffic online publications across multiple sectors including news, lifestyle, health, technology, education, business, fashion, and CSR-focused platforms.

Content Strategy and Planning – We consult with you to determine your goals, key messages, target audience, and preferred media categories.
Content Creation or Optimization – Our team of professional writers and digital PR experts will craft or edit your article to meet editorial standards while keeping your brand’s voice intact.
Media Targeting and Aggregation – Based on your target industry or audience segment, we shortlist relevant online news sites, blogs, and digital magazines with verified traffic, domain authority, and active user engagement (AMUs).
Content Submission and Approval – We liaise with the media house editors for smooth content approval, formatting, and publication.
Monitoring and Reporting – After placement, we provide you with publication links, performance stats, engagement insights, and visibility tracking.

Where Your Content Can Appear

We place content on a variety of leading Kenyan platforms, including but not limited to:

National news outlets
Lifestyle blogs and entertainment platforms
Finance and investment portals
Technology and innovation websites
Business publications and entrepreneurial hubs
CSR-focused and development media
Women empowerment and social impact platforms

Who Needs Sponsored Content Placement

Our service is ideal for:

Brands and Corporates – Launching a new product or service, or increasing visibility in a saturated market.
Startups and SMEs – Looking to build trust and authority fast through credible third-party platforms.
Nonprofits and Development Organizations – Sharing impact stories, advocacy campaigns, and CSR milestones.
PR and Communication Teams – Amplifying press releases or online announcements with guaranteed visibility.
Public Figures and Thought Leaders – Sharing thought leadership blogs or public messaging.
Government Departments and Agencies – Publishing updates or policy messages to the public via trusted platforms.

Key Benefits of Sponsored Content Placement

Here is why sponsored content works so well:

Boosts Online PR and Brand Credibility – Being featured on a top-tier publication gives your brand legitimacy and exposure.
Improves SEO and Online Visibility – Backlinks from authoritative sites increase your domain ranking and Google presence.
Targets Niche Audiences Effectively – Reach specific audiences by choosing platforms based on industry, age group, region, or interest.
Drives Meaningful Engagement – Unlike banner ads, sponsored articles offer value, storytelling, and context, making them more engaging.
Amplifies CSR and Impact Communication – Showcase your corporate social responsibility initiatives on platforms that matter.
Integrates Seamlessly with Your Marketing Funnel – Use it to lead readers to your landing page, product page, or contact form.

The sponsored content placement service significantly boosted our online visibility. Their strategic approach and seamless execution led to a noticeable increase in customer engagement and inquiries. I highly recommend their expertise to any business aiming to enhance its digital presence.

Jackline K.

Marketing Manager, Fashion Business, Nairobi

Working with Build Your Name, #byn was a game-changer for our brand. Their sponsored content placement service gave us the credibility and exposure we needed in a competitive market. Their team understood our goals and delivered beyond expectations.

David M

Marketing Director, Mombasa.

Sponsored Content & Banners